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The required and recommended data fields and the name conventions for the data fields are:

Name in Product DataRequiredRecommendedRemarksVisible in
Product
Recommendation
id

X

-

Unique ID provided by the feed


name

(X)

-

Product name

(warning) Note: The name is not technically required, but makes it a lot easier for you and the end-users to identify products in the result list.

(tick)
image

(X)

-

Product image URL, i.e. a URL on each product's image

(warning) Note: The image is not technically required, but makes it a lot easier for you and the end-users to identify products in the result list.

(tick)
price

 -

XProduct price (dot-separated decimal number)(tick)
manufacturer

 -

XManufacturer name(tick)
detailUrl

 -

XURL to the product details page(tick)
purchaseUrl

 -

(X)

URL to shopping basket. We recommend to include it since the product recommendation can then directly perform a "add to basket" action without the user needing to visit the product details page first. However, this depends on the desired customer journey throughout your shop / website.

(warning) Note: This feature has to be supported by your website and furthermore implemented for your individual requirements.

(tick)
variantId

 -

-Master variant ID of a product. Useful if your product assortment contains e.g. color or size variants and excentos can then filter down the result list to make sure only the master product is displayed.-
description-XProduct description text(tick)


(info) Note: All attribute names are case sensitive. That means that the name 'price' and 'Price' will be recognized as two different attributes (with small and capital 'p'). Please make sure that all attributes below are written correctly. Otherwise the corresponding information cannot be displayed or executed.

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